Creative Leader · Video & AI Production
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I have over 18 years of experience across media and advertising, starting in radio before moving into TV and video production. That grounding gave me strong editorial and storytelling instincts alongside hands-on technical skills in audio, video editing, shooting, producing and directing. I have worked as a video commissioner and exec producer across large and small budgets, and set up and led creative teams both client and agency side, owning creative ideation and concepting as well as every stage of production and delivery.
More recently my focus has moved to the intersection of creative direction and AI production. I create AI-generated video and image content end to end, directing across the current generation of AI generation platforms to produce finished films, campaigns and concepts. Alongside the creative side I build and run AI-assisted pipelines that compress what used to take weeks of manual work into hours, using tools like Claude Code and Python to automate editing, versioning and delivery at scale, including a custom avatar creation engine I designed and coded myself. I see AI not as a replacement for craft but as a way to extend it, pairing traditional production discipline with new tools to make better work, faster.
Open to creative lead, head of video and creative studio roles, as well as the right freelance projects.
jacobniedzwiecki@gmail.com(+44) 7960 601 457 · London, UK · LinkedIn